Zoombak Debuts Advanced GPS Car and Dog Locators at 2008 Consumer Electronics Show in Las Vegas: Assisted-GPS Locators Provide Consumers with an

LAS VEGAS (Business Wire EON) January 7, 2008 -- Zoombak: The Locator and Service

The Zoombak locator is a rechargeable, light-weight water-resistant device (2.5oz) that is easily attached to a dog collar or can be outfitted to almost any vehicle in minutes. Registering and managing the device on Zoombak.com, the company's secure portal website, is quick and easy.

Key Zoombak features include:

-- Assisted GPS (satellite and GSM) technology

-- Unlimited on-demand location requests

-- A secure "point-and-click" website that is easy to personalize

-- Easy management of location boundaries ("safety zones") and alerts preferences - you can even program it to notify other family members or a neighbor

-- Free, live, 24/7, toll-free, customer care support

-- A comfortable, durable, water-resistant pouch attachment (Zoombak for Dogs)

-- Complete vehicle installation kit (Zoombak for Cars)

-- A long life battery (up to 5 days on standby)

-- Low cost monthly service plan

Zoombak's Advanced GPS locators make on-demand location requests easy; users can simply log onto Zoombak.com, send a text message or email from their mobile phone (coming soon) or contact customer care for live location support.

"The Zoombak locator is the most advanced, versatile and affordable solution for consumers who want to easily find their loved ones and bring them home safely," said Simon Buckingham, CEO at Zoombak. "Thanks to its nationwide coverage, its ease-of-use, unlimited number of on-demand locates and our 24/7 commitment to addressing consumer needs, Zoombak is the best locator solution on the market today."

Zoombak Advanced GPS Car & Family Locator

According to the latest data available from the National Insurance Crime Bureau, every 26.4 seconds a motor vehicle is stolen in the United States. Zoombak's on-demand location-finding capabilities gives parents of teenaged drivers or those with elderly drivers in the family, the comfort of knowing where they are when their loved ones are on the road.

Watch a video showing how the Zoombak Advanced GPS Car & Family Locator works.

Zoombak Advanced GPS Dog Locator

A recent National Council on Pet Population Study and Policy survey found that a family pet is lost every two seconds, resulting in more than 10 million pets going missing each year. Zoombak helps owners to locate their pets in real time, whenever they wish, 24 hours a day, 365 days a year, virtually anywhere within the United States.

Watch a video showing how the Zoombak Dog Locator works.

The Zoombak locator is now available for purchase online at Zoombak.com for $199 for pets and $249 for autos (plus a low monthly service fee starting at $9.99) and will be sold at major retailers and specialty pet stores nationwide in early 2008.

About Zoombak

Zoombak LLC, develops leading edge solutions that keep consumers connected to their families, pets and possessions. The company is led by a team of veteran executives with extensive wireless, sales and marketing, business development and operational expertise working together to put safety on the map. With offices in the United States and England, Zoombak is a privately held subsidiary of Liberty Media. Liberty Media owns interests in a broad range of electronic retailing, media, communications and entertainment businesses including QVC, Provide Commerce, IAC/InterActiveCorp, Expedia, Starz Entertainment, News Corporation and the Atlanta Braves.